Taking advertising back to the Stone Age
Via afarensis and John Hawks is this advertising campaign for an insurance company in the USA. It’s a clever way of playing on how we look at our forebears. There are also adverts at the therapist, on Fox News and at the airport.
One for Cornelius I think.
Google+
The Geico caveman and his friends may also take offense from what can be seen in no less a respectable institution than the Prague National Museum: http://eja.e-a-a.org/2006/04/01/rendezvous-with-an-old-friend/
Clearly, the Neanderthals have in themselves become a brand. By the way, my new book claims that ´“Archaeoology is a brand!”.
ok, that didn’t work — had meant to put in a link to the book’s webpage which is http://web.comhem.se/cornelius/brand.html