Is there something wrong with my ears, or is Avon’s new pseudosciencey thing a terribly, terribly bad idea?

I heard this on the TV while mak­ing a cup of tea. Press play, close your eyes and ima­gine Avon’s brave new world of alpha-grade beauty products.


When he's not tired, fixing his car or caught in train delays, Alun Salt works part-time for the Annals of Botany weblog. His PhD was in ancient science at the University of Leicester, but he doesn't know Richard III.

3 Responses

  1. Alan Henness says:


    Also, you can almost hear them say­ing, “Well, that phrase neatly gets round para­graph X of the ASA’s CAP Code. And if we use this made up word, they can’t touch us…”. I’m not so sure.

  2. I think I’d bet­ter become stat­ist­ic­ally speak­ing # ‘160’ of the women who agree (with what?), thus push­ing them up over 80% after, today, a dap­per middle-aged gen­tle­men gave me his seat on an Amsterdam tram. With Avon Eugenics (not sic), that couldn’t hap­pen; could it?

    • Alun says:

      I’d need to see a con­trol exper­i­ment as I can’t ima­gine any gen­tle­man not giv­ing his seat up for you Judith.