SciAm and Stonehenge

Standard

Scientific American has an art­icle on Stonehenge up this month. My first reac­tion would be dis­ap­point­ment if I’d bought a copy just to read the Stonehenge art­icle. It’s not bad, but there’s a lot of ideas being gen­er­ated by archae­olo­gists at the moment. The lack of space means that the three main pro­jects all get skimmed. I can see that it works for someone who hasn’t been fol­low­ing news at the site, but if you’re a henge nut it’ll add noth­ing new.

On the other hand, I did like the sup­ple­ment­ary mater­ial that SciAm has added online. This goes into a bit more detail about the work by Birmingham University. Adding this to the ori­ginal art­icle makes it a lot bet­ter. Instead of being stan­dalone, the ori­ginal art­icle works well as an intro­duc­tion to the addi­tional mater­ial. Without chan­ging a word in the ori­ginal my opin­ion has gone from dis­ap­point­ment to think­ing it’s actu­ally quite clever. It means the magazine’s web­site is more than a bro­chure for the art­icles, or a copy of them.

It’s also a crafty way of get­ting their advert­ising out on other people’s sites, but the wait (if the pre-load advert plays) is worth­while. The actual video is 5m40s.